Media As Ideology, Culture, and colonialism Ch 2 Essay

Media As Ideology, Culture, and colonialism Ch 2 - evidence ExampleThis is especially the case, when one considers the works of later Marxists such as Rosa Luxemburg who cut the media as a conduit through which the state attempts to mold the mind of the mint, in order to make the masses docile. This is especially applicable to state-owned media where ideas such as patriotism, diligence and religious ideals are al meanss served to the commonplace. This is always an wile to stave off the revolutionary spirit from prevailing among the masses (Wasserman and de Beer, 385).At the same time, the definition and epitome of the media above warrants the rethinking of the true purpose or function of the media. While there are those who point by that the billet of the media is to educate, entertain and inform, there are other thinkers in the 21st century who postulate that the role of the media is to inform, educate and to initiate and facilitate meaningful debate. While the former standpo int takes on a wider and slight formal function, the latter takes on a more formal and stricter commitment to positive social change.As a side note, the passing of the media as channels through which culture and ideology are genetical to shape consciousness specifically, in order to determine the behavior and attitude of the target population is in any case wide seemly to include the presently online social networks such as Facebook, chirrup and MySpace and specific enough to limit the role of the media to the moderation of the target populations behavior. The import of this is that not only is the public seen as part of the media, but personal responsibility is to a fault invoked. This is because, since anyone can become part of Facebook, Twitter and/or MySpace (which are all part of the media), individuals discretion goes a long way to determine how these avenues may be used to impact the target population positively or negatively. This also means that the media is seen as