Analysis of the Research Concerning the Drop in Voters Turnout among Essay

Analysis of the Research Concerning the Drop in Voters Turnout among Young People - Essay Example Among the recommendations given were: to recognize and understand young people’s concerns; to work to increase political awareness and knowledge; to tackle the related issues of social and political exclusion among young people; to review the electoral system and the choices available to voters; to make electoral registration easier; to make voting easier. In order to address the situation, a campaign that aims to change the current attitudes and perceptions of these young people is necessary that will influence behaviors towards voting. The primary target audience in our case would be young people that belong to the age range 18-24, who are legally eligible to vote. This primary target audience will be the focus of our marketing communications messages. But we also have our secondary target audience is composed of a broader group, which is young people: this encompasses young people from ages 11-24. Given our primary target audience as the decision-makers of whose behaviors we want to influence towards voting, we need to identify the other members of our decision-making unit who would serve as influencers. First, we need to know who these people look up to. These can be opinion leaders that they admire and respect so much, such as celebrities like famous football players, young music icons, actors, and writers. Other potential influencers include peers, community leaders, parents and older siblings. These people also get information from their co-workers, classmates, university professors and tutors. The SWOT or strengths, weakness, opportunities, and threats related to the election voting participation is determined and given a particular weight in order to determine what to prioritize. The higher the number, the more an item should be prioritized.